AMB201 Tutorial 2 - 1216 Words

AMB201 Marketing and Audience Research Tutorial 2 Exploratory Research and Exploratory Report Today’s Agenda ï‚ § Practice questions ï‚ § Exploratory research ï‚ § Requirements for Exploratory Report ï‚ § Attendance sheet (ensure your name is checked off) Practice Questions 1. The research question â€Å"What are the most popular tourist destinations for visitors to Australia?† would be addressed with which type of research? a) Exploratory c) Causal b) Descriptive d) Analysis Practice Questions 2. A researcher is interested to learn about the reasons for why some people continue to buy physical newspapers, despite the same content being available for free online. Which type of research is most suited? a) Exploratory c) Causal b) Descriptive d)†¦show more content†¦To understand online retail shopping behaviour. Thinking about the assignment... Abstract †¢ A brief summary of what was done, what was found. 1.0 Introduction and Background 1.1 Importance of the research †¢ Why is this research important? Use secondary research to justify your argument. †¢ Why is this research important from a theoretical viewpoint? Comment on how this research might add to marketing knowledge/theory. What theory might be relevant? 1.2 Scope of the report †¢ What is included and what is not included in the research. What is it limited to? 1.3 Research problem/question †¢ See documents on Blackboard 1.4 Aims and Objectives †¢ See documents on Blackboard Thinking about the assignment... 2.0 Method 2.1 Methodological considerations and assumptions †¢ What type of research is being conducted? Why? †¢ Identify any considerations/assumptions of this type of research (e.g., data accuracy, representativeness, etc). †¢ Identify any relevant pros and cons of this research. Why is it still feasible? †¢ What type of data are collected and what types of conclusions can be drawn? 2.2 Sample considerations †¢ Identify and discuss the sampling approach (who was in sample?) †¢ Why is this approach relevant to use in this design? Any problems? †¢ Anything else relevant to note? 2.3 Data collection and framework, and analytical considerations †¢ How were data collected? Be specific. A reader should understand in sufficient

Disscussion of Change in Poetry Essay - 950 Words

Question: How do the poets explore the concept of change? To change is to transform, to undergo metamorphosis. It is essential and unavoidable in life. ‘In black and white by Eleni Fourtouni and ‘My brother by Bruce Dawe attempt to encapsulate the essence of change and demonstrate its complexity. The poets create this imagery and make their point through techniques and structure. Eleni Fourtouni explores the concept of change through eloquent phrasing and descriptive imagery. ‘In black and white describes the journey from girl to women and the relationships that generate life long memories. Eleni Fourtouni reflects upon her childhood whilst gazing at a photograph laced with forgotten memories of 10 years prior. Time has cascaded†¦show more content†¦This inclusion of seasons implies change, as seasons are a constant changing force, inevitable. Language techniques such as alliteration are used; this is evident through the lines: ‘Full Foliage and ‘Succulent and Sweet. ‘In black and white is written in first person; this greatly personifies the poem, making the reader feel empathetic towards the poet, and allows them to better understand the nature of the poem. Eleni crafts her mother so well, that the reader can get an accurate picture of her appearance. The structure of the poem is a gradual time line from the past towards the present . Bruce Dawes poem ‘My brother takes a satirical approach towards middle age and the drastic changes that occur with each generation. It is a relaxed poem which allows the reader to familiarise with the surroundings. The author uses ambiguity; the poem can be read on two levels as the real meaning can often remain allusive. It mimics an average car ride, but has much greater meaning, the language comments on how our society has taken the fast lane towards growing up. The youth of today are moulding our society to suit themselves whilst ostracizing the older generations. This is evident in the lines ‘the young kids in their big unpaid for cars, and the old men going flat out to keep ahead. This also suggests that perhaps maturity can slow you down, whilst young you are impulsive. As time drives forward the urge decreases and a mature attitude develops. The poet is

Causes of Cold War Free Essays

Causes of the Cold War The Cold War was a very dangerous period of history that lasted from 1945 to 1991. The Cold War was started almost immediately after the surrender ing Germany to the end of World War II there was a threat tot the planet and its existence if this war was ever to be fought. Both upheld a great amount of resources into the expanding their military readiness. We will write a custom essay sample on Causes of Cold War or any similar topic only for you Order Now It was more than a war between two countries, it was a war between different ideologies in fear of the government. In the United States a â€Å"witch hunt† was carried out against communists, as they feared that communism would take over the country and in the Soviet Union people were â€Å"fenced in† by fear of the police and government and they were not free to travel abroad as many escaped from the hard reigning regime (Artikkel). After World War II two great powers emerged in the world. The world was split into two spheres, the West and the East. The power in the West rested in the hands of the United States and the power in the East the power rested in the Union of Soviet Socialist Republics. The USSR wanted to spread its ideal government, Communism in Eastern Europe and create a â€Å"buffer zone† as defense against any attacks by the U. S. (Capitalists) or by Germany. In 1946 Europe was split in two the West and East(western democracies and the United States and the Soviet Union and Soviet occupied territory). In Berlin, the capital of Germany a wall was erected to separate theWest the East side, The was known as the â€Å"Iron Curtain†, it was a symbolic of the treat each side felt from the other. The U. S. and U. S. S. R. were as different as day and night. Therefore neither trusted the other completely. A capitalist economy is based on private ownership, private profit and free competition, it encourages private individuals to own businesses and make profits (capitalism). On the other hand a communist economy is very different. The economy is controlled by the government and the country’s wealth and resources are owned by the state or government. The state controls and plans all economic activity so that everybody benefits (communism). During World War I and II, the USSR was invaded multiple times resulting in many russian casualties. The USSR began planning making sure they would be secure from any future attack or aggression along the western border. Stalin, the USSR leader, decided to surround Russia with a buffer of â€Å"friendly† countries. The U. S. was afraid that the ideology of Communist would spread largely and vasty. When the USSR began attempting to improve its security by having satellite states, the U. S. saw this as an attempt by the USSR to spread the influence of Communism throughout the world. The United States had the nuclear bomb and soon after that Russia had a nuclear bomb also. Since neither side trusted the other and both wanted to extend their great ideology to the rest of the world, the Cold War heated up. Each side constantly believed the other wanted to destroy the other and felt the need to create a better military force. A military tension began between the two countries. The United States also expanded its navy, armed ships with new technology. Scientists were developing new weapons to aid this military buildup. Russia, too also built up their military as well. During this time period, while the Russians pushed the Germans out of their border, they also pushed inwards into Eastern Europe. Russia occupied many countries, making it easier for them to establish control and as they established controls in these areas, they gave the local Communist parties a lot of support. Thus, widened their influence in their countries and brought along Moscow-trained Communist leaders who had gone to the USSR during the war spreading the influence of Communism ((Artikkel). Meanwhile Stalin saw this as an opportunity to establish his ideal one-party governments in these countries , he combined all allie government and removed their partners which were needed as the Communist Parties in the different countries were not strong enough on their own to gain the support of the people and govern the country. The USSR was now able to continue and increase/maintain power in Eastern Europe, successfully forming the satellite states (Iron Curtain). The arms race had a different result on the economies for each country. The US experienced great economic expansion, new companies were founded by the people to supply the needs of the military. More money was being pumped into the society and as people received more money, they wanted choices how to spend their money. So businesses that expanded this economies expansion. Resources were diverted from one area to provide for the expansion of the military. Since the government owned everything, new companies formed took resources from other areas of their economy. The military expansion robbed resources the provided needs for the needs of the people hence the result was a shortage of food and other necessary goods for the day to day survival. The arms race resulted in a contraction of the Russian economy. In June 1947, the Marshall Plan was put into effect in order to stop the Russians from influencing any of the weakened western powers(Marshall). Meanwhile the United States sent billions of dollars to help aid to Europe democracies and rebuild vastly reducing the influence of Communism. This brought back Western Germany and rebuilt it as a new ally in US’s fight against USSR. As a result of Russia rejection of aid to Marshall Plan, East Germany was not completely rebuilt, the lack of reconstruction showed and also during its reunification. The Communists never paid for all of the reconstruction cost while Germany’s economy did taking big hit in their economy. The Truman Doctrine, a plan to help states going through a struggle for freedom against their oppressors, was instituted in 1948. President Truman said, â€Å"I believe it must be the policy of the United States to support free peoples who are resisting attempted subjugation by armed minorities or by outside pressures (Truman). Communism was only allowed to areas already under Soviet control, and Americans would resist Soviet expansion everywhere else. The Truman Doctrine could not have been more clearly directed towards East Germany and, technically, West Germany (Truman). Germany was still under the power of an outside force and also under the power the Deutsches Demokratische Republik. In 1949 the Allies made good on what they promised in the Truman Doctrine and unified West Germany into the BDR (Federal Republic of Germany) and also the Russians instituted the DDR, which turned out to be more of a regime than a government (Truman). How to cite Causes of Cold War, Essay examples

Leonardo da Vinci The Artist and the Man Essay Example For Students

Leonardo da Vinci: The Artist and the Man Essay Few novels could possess the interest of this splendid biography of one of the greatest artists the world has khown. Although again and again the story of Leonardosife has been written, never has so full and complete a history of it from the standpointof both artist and man been published. It is so easy in considering Leonardo, the artist, to forget Leonardo the man, or to wander away from history into thevague upper chambers of criticism and mere conjecture. Not once does the presnt author commit this error. He gives his wonderful subject sufficient historicalsetting, the reader falls readily into the spirit of the time in which this great intellectual giant lived, but never is lured away nor loses sight of the chief figure inthe great drama of life unrolled before him. Artistically there is so little data to buildpon a very few finished paintings, a really small number of drawings, somewritings, but that is all. And yet with these the author of this volume has made the story complete and has given us suffi cient material with which to form our ownestimate. He says himself that he has not attempted to explain or analyze everyhing, but on the contrary has chosen rather to direct attention and interest toLeonardos chief qualities as an artist. Included in the illustrations, which are numerous and excellent, are examples of the works of contemporary artists, suchworks as in any way bear relation to those by Leonardo himself. It is a beautiful book, well printed, finely illustrated and written with that clearnessof style which characterizes the best works in literature, indicating clearness of thoughtand a thorough knowledge of the subject under consideration.